Shoulder Season Studio.

Fractional brand & marketing partner

Now booking [Month] projects

Shoulder Season.

Shoulder Season.

Shoulder Season.

Shoul·der sea·son, noun

1. The quiet stretch between busy seasons, when the hard work gets done so peak season runs the way you planned.

2. (rare) A myth. Let’s face it: it’s always busy season. So find someone you trust.

Where I can help.

Where I can help.

Where I can help.

Fractional marketing leadership for small businesses, growing brands and nonprofits: a senior brand and marketing strategist on your team part-time, who also does the work.

Get in touch →

See services

01

Strategy.

Strategy.

Strategy.

Know who you’re for, what to say and where to spend your time.

Know who you’re for, what to say and where to spend your time.

Know who you’re for, what to say and where to spend your time.

Brand positioning & voice

Customer and audience research

Channel and go-to-market plans

Simple, honest measurement

02

Community.

Community.

Community.

Turn customers into regulars, and regulars into your best marketing.

Turn customers into regulars, and regulars into your best marketing.

Turn customers into regulars, and regulars into your best marketing.

Reviews, referrals & loyalty

Events and programs

Ambassador & partner programs

Member or donor engagement

03

Social.

Social.

Social.

Show up consistently, sounding like you, without it eating your week.

Show up consistently, sounding like you, without it eating your week.

Show up consistently, sounding like you, without it eating your week.

Social strategy & channel setup

Content planning and creation

Instagram that converts followers

Creator & UGC partnerships

A loop, not a line.

A loop, not a line.

A loop, not a line.

Your best marketing is the people who already love you. Most businesses never build a system around them. That’s what I do: I listen first, figure out the few things worth doing, and build them with you.

  2. 01

    Listen

    Talk to you and your customers. Find out where business really comes from.

    02

    Root

    Sharpen your positioning and voice. Focus on a priority channel and measure it.

  4. 04

    Grow

    Turn reviews, referrals and repeat customers into a system. Then back to Listen.

    03

    Show Up

    Build a simple setup you can run: content, website essentials, the tools you need, wired together.

  2. 01

    Listen

    Talk to you and your customers. Find out where business really comes from.

    02

    Root

    Sharpen your positioning and voice. Focus on a priority channel and measure it.

  4. 04

    Grow

    Turn reviews, referrals and repeat customers into a system. Then back to Listen.

    03

    Show Up

    Build a simple setup you can run: content, website essentials, the tools you need, wired together.

  1. 01

    Listen

    Talk to you and your customers. Find out where business really comes from.

    02

    Root

    Sharpen your positioning and voice. Focus on a priority channel and measure it.

  3. 04

    Grow

    Turn reviews, referrals and repeat customers into a system. Then back to Listen.

    03

    Show Up

    Build a simple setup you can run: content, website essentials, the tools you need, wired together.

Kind words.

Kind words.

Kind words.

From teammates & collaborators

“

Kelly is one of the most effective, capable, and thoughtful teammates I’ve had in my career. Her superpower is being given a strategic goal and little to no direction, then not just crafting a plan to achieve that goal but tirelessly doing the internal work to align stakeholders, weave external partners deeply into the process, and successfully stick the landing each and every time.

Kelly is one of the most effective, capable, and thoughtful teammates I’ve had in my career. Her superpower is being given a strategic goal and little to no direction, then not just crafting a plan to achieve that goal but tirelessly doing the internal work to align stakeholders, weave external partners deeply into the process, and successfully stick the landing each and every time.

Kelly is one of the most effective, capable, and thoughtful teammates I’ve had in my career. Her superpower is being given a strategic goal and little to no direction, then not just crafting a plan to achieve that goal but tirelessly doing the internal work to align stakeholders, weave external partners deeply into the process, and successfully stick the landing each and every time.

Jordan Williams

“

Kelly strives for the greatest possible result and in that mission she brings others with her. Kelly has a strong focus for attention to detail, but is able to step back and look at the big picture in ways that help every person involved in a project.

Kelly strives for the greatest possible result and in that mission she brings others with her. Kelly has a strong focus for attention to detail, but is able to step back and look at the big picture in ways that help every person involved in a project.

Ian Stafford

“

Kelly’s energetic and compassionate attitude is constantly lifting her co-workers up to complete a project. She knows how to overcome challenges, adapt to change, and celebrate success in a high-energy, fast-paced environment.

Kelly’s energetic and compassionate attitude is constantly lifting her co-workers up to complete a project. She knows how to overcome challenges, adapt to change, and celebrate success in a high-energy, fast-paced environment.

Drew Schulte

[Your photo: between seasons in Florissant, CO]

Between seasons in Florissant, CO

Who you’ll work with

Hi, I’m Kelly.

Hi, I’m Kelly.

Hi, I’m Kelly.

I’ve spent 15 years building brands and the communities around them, much of it in the outdoor industry, where loyalty is everything and customers can tell when you’re faking it. Now I bring that to small businesses and nonprofits of every kind.

I’m easy to talk to, I fit into your team, and I’m not above any task. I’ll write the strategy and also set up the review request.

[Result with a number]

[Result with a number]

[Brands & organizations]

More about me →

Ready for your busy season?

Ready for your busy season?

Ready for your busy season?

Get in touch