Shoulder Season Studio.

Fractional brand & marketing partner

Now booking [Month] projects

Field Notes.

Field Notes.

Field Notes.

What I’m seeing, testing and learning about brands and the customers who keep them going. Written down so you can steal it.

What I’m seeing, testing and learning about brands and the customers who keep them going. Written down so you can steal it.

What I’m seeing, testing and learning about brands and the customers who keep them going. Written down so you can steal it.

Latest note

Strategy

Shoulder season is a myth. Plan for it anyway.

Shoulder season is a myth. Plan for it anyway.

Shoulder season is a myth. Plan for it anyway.

It’s always busy season. Here’s how to carve out the groundwork that makes the rush run the way you planned, even when there’s no quiet stretch coming.

Read the note →

More notes.

More notes.

More notes.

Short, practical and written for people who are busy running something.

Strategy

Your best marketing is already in your customer list

Your best marketing is already in your customer list

Before you buy ads or chase followers, look at who already loves you. Here’s how to find them, and what to ask.

Read the note →

Community

The review request nobody sends (and the script I’d use)

The review request nobody sends (and the script I’d use)

Most happy customers would leave a review. Almost nobody asks them well. A simple ask, timed right.

Read the note →

Social

You don’t need to post every day. You need to post on purpose.

You don’t need to post every day. You need to post on purpose.

How to build a posting rhythm you can actually keep, without it eating your week.

Read the note →

Strategy

One number: picking the metric that actually matters

One number: picking the metric that actually matters

Dashboards are noise. Pick one number, check it monthly, and let it make your decisions easier.

Read the note →

Community

What a retail sales floor taught me about loyalty

What a retail sales floor taught me about loyalty

The best marketing education I ever had came from folding shirts and talking to people.

Read the note →

Social

Creators or customers: who should be making your content?

Creators or customers: who should be making your content?

When to bring in creators, when to lean on your own customers, and how to tell the difference.

Read the note →

Like the notes? Imagine the work.

Like the notes? Imagine the work.

Like the notes? Imagine the work.

If something here sounds like your business, let’s talk about it.

Get in touch →