Shoulder Season Studio.

Fractional brand & marketing partner

Now booking [Month] projects

About

Hi, I’m Kelly.

Hi, I’m Kelly.

Hi, I’m Kelly.

A fractional senior brand marketing leader who’s never afraid to roll up my sleeves, and the person you’ll actually work with.

A fractional senior brand marketing leader who’s never afraid to roll up my sleeves, and the person you’ll actually work with.

A fractional senior brand marketing leader who’s never afraid to roll up my sleeves, and the person you’ll actually work with.

[Your photo: between seasons in Florissant, CO]

Between seasons in Florissant, CO

A note from Kelly

Hi, it’s nice to meet you.

Hi, it’s nice to meet you.

Hi, it’s nice to meet you.

It’s important to me that we get to know each other. This isn’t meant to be a transaction. It’s the start of a partnership, so here’s a little about who you’d be working with.

It’s important to me that we get to know each other. This isn’t meant to be a transaction. It’s the start of a partnership, so here’s a little about who you’d be working with.

It’s important to me that we get to know each other. This isn’t meant to be a transaction. It’s the start of a partnership, so here’s a little about who you’d be working with.

I started on a retail sales floor. It’s still the best marketing education I’ve had: you learn fast what makes someone buy, and what makes them come back.

I started on a retail sales floor. It’s still the best marketing education I’ve had: you learn fast what makes someone buy, and what makes them come back.

I started on a retail sales floor. It’s still the best marketing education I’ve had: you learn fast what makes someone buy, and what makes them come back.

From there I spent 15 years in the outdoor industry, working across brand, content, social, community and partnerships. In that world, loyalty is everything and customers can tell when you’re faking it. I learned to build things people actually show up for, care about and want to share.

From there I spent 15 years in the outdoor industry, working across brand, content, social, community and partnerships. In that world, loyalty is everything and customers can tell when you’re faking it. I learned to build things people actually show up for, care about and want to share.

From there I spent 15 years in the outdoor industry, working across brand, content, social, community and partnerships. In that world, loyalty is everything and customers can tell when you’re faking it. I learned to build things people actually show up for, care about and want to share.

I’ve done a little bit of everything in marketing: product education, wholesale support, social, athlete and creator campaigns, events and more. That range is the point. I know how each piece works, and how to make them all fit together into one plan that actually moves the business. And I want to bring that experience to you and the work that means the most to you.

I’ve done a little bit of everything in marketing: product education, wholesale support, social, athlete and creator campaigns, events and more. That range is the point. I know how each piece works, and how to make them all fit together into one plan that actually moves the business. And I want to bring that experience to you and the work that means the most to you.

I’ve done a little bit of everything in marketing: product education, wholesale support, social, athlete and creator campaigns, events and more. That range is the point. I know how each piece works, and how to make them all fit together into one plan that actually moves the business. And I want to bring that experience to you and the work that means the most to you.

Shoulder Season Studio is my own. I started it to bring that experience to small businesses, growing brands and nonprofits, and to do the work I love most: finding creative, practical answers to messy problems.

Shoulder Season Studio is my own. I started it to bring that experience to small businesses, growing brands and nonprofits, and to do the work I love most: finding creative, practical answers to messy problems.

Shoulder Season Studio is my own. I started it to bring that experience to small businesses, growing brands and nonprofits, and to do the work I love most: finding creative, practical answers to messy problems.

If that sounds like the kind of partner you’ve been looking for, I’d love to hear what you’re working on.

If that sounds like the kind of partner you’ve been looking for, I’d love to hear what you’re working on.

If that sounds like the kind of partner you’ve been looking for, I’d love to hear what you’re working on.

Warmly,

Kelly

Kelly

Kelly

Founder, Shoulder Season Studio

What I bring.

What I bring.

What I bring.

Good at a lot, and best at making it work together.

Brand strategy

Brand strategy

Positioning, research, voice, and the story that makes a brand worth choosing.

Community

Community

Turning customers into regulars, regulars into advocates, and advocates into referrals.

Social & content

Social & content

Instagram strategy and content that sounds like a real business, not a template.

Websites

Websites

Sites that build trust and get found.

Systems thinking

Systems thinking

Connecting the pieces so marketing runs without you holding every thread.

Why the name

Shoulder season.

Shoulder season.

Shoulder season.

In the outdoor world, shoulder season is the quiet stretch between peaks. It’s never the glamorous part. It’s when the plan gets made, the systems get fixed and the groundwork gets laid, and it’s the reason the busy season works.

Shoul·der sea·son, noun

1. The quiet stretch between busy seasons, when the hard work gets done so peak season runs the way you planned.

1. The quiet stretch between busy seasons, when the hard work gets done so peak season runs the way you planned.

1. The quiet stretch between busy seasons, when the hard work gets done so peak season runs the way you planned.

2. (rare) A myth. Let’s face it: it’s always busy season. So find someone you trust.

2. (rare) A myth. Let’s face it: it’s always busy season. So find someone you trust.

2. (rare) A myth. Let’s face it: it’s always busy season. So find someone you trust.

How I show up

Easy to talk to, quick to fit into your team, and not above any task. I’ll write the strategy and also set up the review request.

Easy to talk to, quick to fit into your team, and not above any task. I’ll write the strategy and also set up the review request.

Easy to talk to, quick to fit into your team, and not above any task. I’ll write the strategy and also set up the review request.

By the numbers

15+

15+

years in brand and marketing

[#]

[#]

[result with a number]

[#]

[#]

[result with a number]

Off the clock.

Off the clock.

Off the clock.

[A line or two about life outside work: where you live, what gets you outside, what you’re into right now.]

[Personal photo]

[Personal photo]

Let’s get to work.

Let’s get to work.

Let’s get to work.